Get clear on who the room is for and why it exists.
- Your Big Why and your purpose-driven payday
- Your Right-Fit Client, so the right people register and the wrong ones don’t
- The Profit Pyramid: where a 3-day event, a summit, or a paid masterclass fits your business
- Pick a Path, and put a date on the calendar before you log off
Day 1 ends with your event dated. Written in sand, not cement, but written.





