The Virtual Event Blueprint | March 15 to 17, 2027  | Live on Zoom | $97

The Virtual Event Blueprint
The Virtual Event Blueprint | March 15 to 17, 2027  | 11 AM to 7 PM ET

It’s time to stop selling your offer One Call at a Time

In just three days you’ll learn how to reach the right people, serve them in one room, and net more from a single event than months of discovery calls.

Discover how to build the virtual event you’re proud to host and paid well to run, all by sitting inside one that’s built to be noticed.

Attend, and if it’s not for you, full refund.

cameras on. workbook included.

Justin Lawrie live on Zoom hosting The Virtual Event Blueprint

Doors open in

March 15, 2027, 11:00 AM Eastern

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Why Us? Why You? Why Now?

I’ve had the “someday” conversation with hundreds of coaches and consultants. Someday I’ll run an event. Someday I’ll stop living on my calendar. Someday, when the offer is perfect. Someday never comes, because nobody shows you what the room actually looks like from the inside.

I know the one-call-at-a-time life. I built my company on it. Every client was a great conversation, and every month started at zero because the calendar, not the offer, was the ceiling.

The turning point was producing someone else’s virtual event and watching one three-day room do what a year of calls couldn’t. I’ve spent more than ten years since then building that room for other people.

My mission with The Virtual Event Blueprint is simple: help 100 coaches, consultants, and agency owners host their first selling event in 2027. Not because events are magic, but because they’re math. One room, one offer, dozens of right-fit people, and a purpose-driven payday on the other side.

Clients pay my team a lot to build this for them. For three days and $97, you get to sit inside the exact model, with the seams showing on purpose, and leave with yours written down. It’s the cheapest way I know to get what they pay for.

What You’ll Learn Each Day

Each day builds on the last. To miss a little is to miss a lot.

DAY 1Monday, March 15
Strategize

Get clear on who the room is for and why it exists.

  • Your Big Why and your purpose-driven payday
  • Your Right-Fit Client, so the right people register and the wrong ones don’t
  • The Profit Pyramid: where a 3-day event, a summit, or a paid masterclass fits your business
  • Pick a Path, and put a date on the calendar before you log off

Day 1 ends with your event dated. Written in sand, not cement, but written.

DAY 2Tuesday, March 16
Monetize

Turn the room into revenue without turning into a salesperson.

  • The One-to-Many Math, with your own numbers
  • The 14 Pieces of Content every selling event needs (and why you already have them)
  • Your offer, built for the stage: price, position, and the moment you make it
  • Fill the Room: the afternoon session on getting the right people registered, even without a big list

Day 2 is the money day. Bring your real numbers.

DAY 3Wednesday, March 17
Actualize

Make it real, make it run, make it repeatable.

  • Your Program at a Glance, hour by hour
  • The Show-Up System that gets registrants into the room
  • The Tech Stack without the overwhelm
  • The Back End: follow-up, conversion, and the systems that make the second event easier than the first

Leave with a to-done list and a blueprint in hand.

$1.1M to $6.8M
The Land Geek, off its first virtual event
1,000 registered, 200 live
A Spark Event Studios client event
60% show-up
A first-ever 3-day event: 50 registered, 30 in the room
10+ years
Producing virtual events for coaches, consultants, and high-ticket experts

Why a Virtual Event Is the Fastest Path to a Business That Isn’t Your Calendar

Every expert you admire who stopped selling one call at a time did it the same way: they built a room.

The fastest path to more clients is more right-fit people hearing your offer at once.

The fastest path to more right-fit people at once is a live event that teaches before it asks.

The fastest path to a live event that works is sitting inside one that’s built to be noticed.

That’s The Virtual Event Blueprint.

What People Say After Three Days

I was impressed with the sign-up process: the landing page, the reminders, the questions before I came in. That was great, and it was easy to get into.
David Doerrier
PublicSpeakingCoach.ai

more coming from the March room

Who’s Who, and People You’ve Never Heard Of

Some of the names my team has built rooms for: The Land Geek, Wealth Without Wall Street, the Mecklenburg County Bar, and the Rail Passengers Association. Most of the people who get the most out of this event aren’t famous. They look like this:

The Small List

You have 400 people on your email list and you’re sure that’s not enough. It is.

The Talent Without the Budget

You’re great at what you do and you can’t fund a launch team. You don’t need one.

Trading Hours for Dollars

Every client still comes through a call with you. You’re ready for that to stop.

Are you our next success story?

Wave Goodbye to Your Worries

“I’m not technical.”

No worries. On Day 3 I’ll show you the tech stack without the overwhelm, and you’ll watch it run live for three days before you ever touch it.

“I don’t have enough content for three days.”

No worries. It takes 14 pieces of content, three of them are the pitch, and you can talk about what you do for 90 minutes. Day 2 proves you already have it.

“Nobody will show up.”

No worries. The Show-Up System on Day 3 is the thing most hosts skip, and it’s the reason their rooms are empty. You’ll build yours before you leave.

With This Blueprint, Everyone Wins

Where it comes from. The structure you’ll live inside for three days is the same structure my team uses for client events, refined over more than ten years of virtual events and a few years before that in live theatre, where I learned that an audience remembers how they felt, not what you said.

Why it works better now. People are done with webinars that are a pitch in a trench coat. A live, three-day room that teaches first and asks second is rarer than it was five years ago, which is exactly why it converts.

Why it’s here to stay. Your offer isn’t going anywhere, and neither is the math. One room, taught once, serving everyone, will always beat one call at a time.

So What Is The Virtual Event Blueprint?

It’s a three-day live virtual event, on Zoom, where you build the virtual event that sells your high-ticket offer, while sitting inside one. Every time I say “notice what I just did,” that’s a technique going straight into your workbook.

  • The framework Big Why, Right-Fit Client, Profit Pyramid, Pick a Path, and the 14 Pieces of Content.
  • Tangible tools A workbook with Claude prompt starters for your message map and your offer, your Program at a Glance, and your Show-Up System.
  • A fill strategy that works even without a big list

What’s the Magic?

There’s no magic. There’s a model, and I’ve run it enough times to know where it bends. I’ve built virtual events for more than ten years, for clients like The Land Geek and Wealth Without Wall Street, and I’ve produced the kind of three-day rooms that most people only ever attend. For three days in March you get the whole model, live, with me stopping to show you the seams. If you sell a high-ticket offer and you’re done selling it one call at a time, this is the event you can’t afford to miss.

Meet Your Host

Justin Lawrie, Founder and CEO of Spark Event Studios

Justin Lawrie

Founder and CEO, Spark Event Studios

I’ve been producing virtual events for over ten years, mostly for other people: coaches, consultants, and high-ticket service providers who wanted a room instead of a calendar.

Before that I spent years in live theatre, calling cues from the booth and learning that the audience remembers how they felt, not what you said. That’s still how I build a room.

The Virtual Event Blueprint is the event I’d want to sit in: the whole system, start to finish, demonstrated live, with the seams showing on purpose.

and yes, there’s a guest. You’ll meet them in the room.

Don’t Leave Money on the Table

Why now. Every month you spend selling one call at a time is a month your offer reached a dozen people instead of a room. March 15 is three days. The calendar you’re protecting will still be there on March 18, and so will the dates you put on it.

You already have what you need. An offer people buy, a way of explaining it, and more content than you think. The Blueprint doesn’t add to your plate. It arranges what’s already on it.

You learn the model while immersed in the model. That’s the part no course can give you, and it’s the reason this is live.

Ditch the Doubts

You can stay on the sidelines and watch other experts build rooms. You can believe the myths: that you need a huge list, a big budget, or a perfect offer. Or you can do three things: Strategize, Monetize, Actualize.

This is your moment. You choose.

The Virtual Event Blueprint

Your Offer Deserves a Room.

Three days, live on Zoom. Leave with a dated event, a Program at a Glance, and the offer you’ll sell from stage.

Monday, March 15 to Wednesday, March 17, 2027 | 11:00 AM Eastern  | Live on Zoom | $97

Attend, and if it’s not for you, full refund. One ticket per household; guest passes on request at support@sparkevents.io.